DRUTEX showcasing novelties at the Paris exhibition
DRUTEX, continues the expansion on the French market. It took the opportunity of the prestigious BATIMAT trade fair, where the company presented numerous innovative solutions, such as first-ever aluminum door with smart lock. It also established a number of new business contacts.
For DRUTEX France has been a very important market for almost 20 years. The tried and tested method to build own brand in the country has been a regular presence at the Paris BATIMAT fair, one of the key events in construction business in Europe. This year it took place between 3 and 6 October, and attracted 1300 exhibitors.
- It was the first meeting at the Paris exhibition after the Covid break, and obviously, attendance was very high. DRUTEX has been present at BATIMAT trade fair for years. Also this year our stand was very popular. It is an optimistic prospect, since French market is very important for us. We see a huge potential there, especially that our product range is dedicated to clients’ needs in France. What is more, government programs that subsidize exchange of woodwork enhance the development of the window and door market. - says Marcin Kloska, sales director in DRUTEX SA.
DRUTEX prepared numerous novelties for this year’s BATIMAT.
- They included a door equipped with SMART LOCK by DRUTEX, which perfectly completes the offer of smart woodwork control. Apart form that, at BATIMAT we showed for the fist time external aluminum roller shutters (façade), door equipped with glass panels with personalized sandblasted glass, or highly popular windows in PVC systems, Iglo 5 and Iglo Energy, as well as trendy, large HS glazing. The showcased products attracted a lot of attention of international visitors. The Paris trade fair gave us an opportunity to establish contacts with clients from South America, England, Belgium, Benelux, Egypt, Canada, Mauritius, Morocco, New Caledonia, Reunion or Madagascar. We wish to thank everyone for such high attendance. – adds Marcin Kloska.
The BATIMAT exhibition has been organized since 1959. It gathers leading companies from construction sector. It takes place every two years.
Another opportunity for international promotion of DRUTEX brand will be the construction trade fare SAIE in Bologna, Italy. We are also planning to participate in a big event in the United States.
- SAIE trade fair starts on 19 October. It is a permanent point of reference among our international exhibition events which contributes hugely to the development of sales network on the Italian market – one of our biggest export markets. DRUTEX can’t miss another key event for the construction industry - NAHB International Builders’ Show in Las Vegas which starts at the end of January 2023. It is the most important event in construction sector in the United States. Taking part in this exhibition is perfectly in line with our activities aiming at intensification of export to the US. We are very well prepared with the required certificates and products that respond to expectations of Clients on the American market. – states Marcin Kloska.
Currently DRUTEX’ export amounts to over 80% of sales. The biggest markets, apart for the above mentioned Italy and France, are: Germany, Belgium, Holland, Scandinavian countries, and recently the group has been joined by Lithuania and Estonia.